Branding + Design = Strength
Before beginning a design project, we get to know our clients and get a sense of the core purpose for a project. The knowledge we gain from getting to know you helps us understand what makes your product or service unique, and what sets you apart from the competition.
Putting the brand first
Through research and discovery, we develop creative design ideas that will resonate with your target audience while maintaining the integrity of your brand. At Ascend Concepts, branding guidelines are always a priority, and we make sure our creative solutions are in line with your comprehensive branding strategy.
Form follows function
This is the most basic of design fundamentals, and is the most important. Smart design always has a specific purpose. Marketing collateral may need to drive the audience to a specific web page, or a website may need to entice the audience to make a purchase. During a graphic design project, we never lose sight of the core objective.
It just might work
Bad ideas? There is no such thing. As far as we are concerned, any idea, no matter how ill conceived, can trigger a dialog that may lead to a brilliant concept. Our creative process revolves around an open dialog that centers around a specific goal, giving you a finished product that works.