First impressions last.
Printed materials are often the first interaction that a potential client will have with your company. Whether it be business cards or brochures, all of your printed materials should reflect your company in a way that makes a positive and lasting first impression.
The days of relying strictly on direct mail and brochures are over. All printed materials should be consistent with the overall brand and work together with the logo, website, printed materials, signage and internet marketing capaigns to form a cohesive strategic marketing plan.